After debuting at US sporting and cultural events such as the Super Bowl, the Coldplay tour and the Miami F1 Grand Prix, the Ball Aluminum Cup® is making its debut in Europe, specifically in the UK.
Developed by our partner Ball, this 90% recyclable aluminium beverage container is strong, lightweight, and provides a cool-touch experience. It provides a sustainable alternative to single-use plastic cups as once collected it can be recycled through the same process as aluminium cans.
Congratulations to the whole team at Ball on this development which, as Emily Fong Mitchell, President and CEO of Ball Aluminium Cup® says, will make “major events across the UK as sustainable as possible”.
More info:
https://aluminiumtoday.com/news/ball-aluminum-cup-set-for-uk-debut